2012 CODiE Winner - Marketo

Amy Guarino, VP of Business Development, Marketo, explains the main contributing factors to the success of Spark as Best Marketing/Public Relations Solution.

Spark by Marketo is a new brand of marketing automation that helps small businesses, the fastest-growing and largest segment of today's economy - grow revenue faster. Spark creates meaningful, cost-effective marketing campaigns, using inbound marketing, search, email, events and social media, automates lead nurturing efforts, and accurately scores leads, so sales people can focus on the right opportunities to bring in more revenue. Spark provides an easy, intuitive master dashboard to all revenue-driving activity, with no extra technical help or expertise necessary. Businesses can get going with Spark immediately, thanks to built-in tutorials that walk users through each activity step-by-step. Spark also measures the impact of each campaign and program in real-time, including email volumes and leads generated, so users can easily make changes to improve revenue growth.

Spark shares the same technology foundation that powers Marketo’s award-winning solutions for larger enterprises, used by more than 1,700 customers worldwide. In February, the sixth annual Stevie Awards for Sales & Customer Service named Spark a silver award winner in the new product and services category. Spark also received a 2011 Product of the Year Award in December from Customer Interaction Solutions magazine- the only marketing automation solution to receive this award.