Introduction

Brought to you by DreamSimplicity and The HotLine Magazine, this video series is for SaaS/Cloud CxO's and the growing Customer Success Management community. Winning in the SaaS/Cloud era is about customer retention and maximizing per-customer profitability through the new profession of CSM.

Related Articles:

Cloud Profitability and The Burden of Customer Success
http://mblaisdell.com/cloud-profitability-and-the-burden-of-customer-success/

Customer Success Management: Position or Profession?
http://mblaisdell.com/customer-success-management-position-or-profession/

Mikael Blaisdell is the leading voice in the SaaS/Cloud sector on the strategy, process, people and technology of customer retention and increased per-customer profitability. Drawing upon the experience of more than 30 years in the support/service field, he provides a range of consulting services for SaaS/Cloud firms of all types and sizes, especially in the area of the emerging profession and practice of Customer Success Management. Publisher of The HotLine Magazine, Mikael's vision and commentary about how companies can optimize customer relationships is read in over 135 countries around the world.